{"title":"Furi Furi","description":"\u003cp\u003eFuri Furi brings the Japanese tradition of furikake into a modern French and European setting. Founded by Natsuko and Julie, the brand creates 100% natural furikake made in France, using organic seaweed sourced from Brittany and carefully selected ingredients. Designed as a flavourful alternative to salt, Furi Furi makes it easy to add depth, umami and precious minerals to everyday dishes.\u003c\/p\u003e\n\u003cp\u003eThe story begins with Natsuko, who grew up between French and Japanese cultures and spent her childhood in Tokyo, where furikake was a familiar part of everyday food. After working for ten years with Alain Ducasse and helping open restaurants in New York, Tokyo, Paris and London, she brought extensive experience in gastronomy together with a personal connection to Japanese food culture.\u003c\/p\u003e\n\u003cp\u003eIn 2020, Natsuko noticed that many commercially available furikake blends contained additives. Together with her friend Julie, a pharmacist by training with expertise in nutrition and more than 15 years of experience in Asia, she set out to create a simpler alternative: a furikake made entirely from 100% natural ingredients and produced in France.\u003c\/p\u003e\n\u003cp\u003eAt the heart of Furi Furi is organic seaweed sourced directly from Brittany, valued for its naturally savoury character and nutritional richness. Drawing on Japanese culinary tradition and French craftsmanship, Furi Furi creates seasonings that bring flavour, texture and umami to everyday cooking without relying on artificial additives.\u003c\/p\u003e\n\u003cp\u003eTo develop the range, Natsuko and Julie work with specialists in umami and nutrition, including Japanese chef Keisuke Matsushima, who has been based in Nice for more than 20 years, and nutritionist-dietitian Caroline Joucla. Their culinary and nutritional expertise supports Furi Furi's ingredient-focused approach to seasoning.\u003c\/p\u003e\n\u003cp\u003eFuri Furi launched publicly through a crowdfunding campaign in October 2022, with more than 5,000 products sold, followed by its debut at La Grande Épicerie de Paris in 2023. In 2024, the brand received the Pépite Award and the Monoprix Jury Prize and has since expanded across delicatessens, specialist food shops and selected retailers in France and elsewhere in Europe.\u003c\/p\u003e\n\u003cp\u003eRooted in Japanese food culture and made in France, Furi Furi offers a simple way to bring more character to vegetables, rice, eggs, salads, noodles and many other dishes. A few sprinkles add savoury depth, delicate texture and the distinctive umami of seaweed, turning furikake into an easy everyday alternative to conventional seasoning.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"furi-furi-furikake-mit-kurkuma-80g","title":"Furikake with Turmeric, 80g","description":"\u003cp class=\"p1\"\u003eNutty sesame, seaweed from Brittany and turmeric give this furikake its savoury flavour with plenty of umami. A subtle note of pepper rounds out the blend, making it a flavourful alternative to salt. Furi Furi makes this furikake in France with 100% natural ingredients and Breton seaweed. Especially good with avocado, fried eggs and rice bowls.\u003c\/p\u003e","brand":"Furi Furi","offers":[{"title":"Default Title","offer_id":57261330661702,"sku":"FFFR041007","price":11.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/0182\/8422\/files\/furikake-mit-kurkuma-furi-furi-gourmie-goods-1.png?v=1788521903"},{"product_id":"furi-furi-furikake-mit-tomate-80g","title":"Furikake with Tomato, 80g","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eItalian tomato, nutty sesame and kombu seaweed from Brittany give this furikake a savoury, umami-rich flavour and make it a flavourful alternative to salt. Furikake with Tomato by Furi Furi is made in France with seaweed from Bretagne and other 100% natural ingredients. Sprinkle over soft-boiled eggs, chicken escalope, buttered pasta or green beans.\u003c\/p\u003e","brand":"Furi Furi","offers":[{"title":"Default Title","offer_id":57261481263430,"sku":"FFFR041006","price":11.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/0182\/8422\/files\/furikake-mit-tomate-80g-furi-furi-gourmie-goods-1.png?v=1788524685"},{"product_id":"furi-furi-furikake-mit-chili-80g","title":"Furikake with Chilli, 80g","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eFiery chilli, nutty sesame and wakame seaweed from Brittany give this furikake a bold, savoury flavour with pronounced heat and plenty of umami. Furikake with Chilli by Furi Furi is made in France with 100% natural ingredients and offers a flavourful alternative to salt. Sprinkle over soups, grilled meat or sweet potato fries.\u003cbr\u003e\u003c\/p\u003e","brand":"Furi Furi","offers":[{"title":"Default Title","offer_id":57262583775558,"sku":"FFFR041003","price":11.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/0182\/8422\/files\/furikake-mit-chili-80g-furi-furi-gourmie-goods-1.png?v=1788525879"},{"product_id":"furi-furi-furikake-mit-zitrone-80g","title":"Furikake with Lemon, 80g","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eZesty lemon, nutty sesame and kombu seaweed from Brittany give this furikake a fresh, savoury flavour with a bright citrus note and plenty of umami. Furikake with Lemon by Furi Furi is made in France with 100% natural ingredients and offers a flavourful alternative to salt. Sprinkle over fish, hummus, vegetables, salads or rice dishes.\u003cbr\u003e\u003c\/p\u003e","brand":"Furi Furi","offers":[{"title":"Default Title","offer_id":57263079653702,"sku":"FFFR041002","price":11.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/0182\/8422\/files\/furikake-mit-zitrone-80g-furi-furi-gourmie-goods-1.png?v=1788527491"},{"product_id":"furi-furi-furikake-original-80g","title":"Furikake Original Seasoning, 80g","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eGolden and black sesame with organic kombu and dulse seaweed from Brittany give this furikake a nutty, savoury flavour rich in umami. Furikake Original by Furi Furi is made in France with 100% natural ingredients and offers a flavourful alternative to salt. Sprinkle over guacamole, poke bowls, beetroot salad, steamed fish or carrot purée.\u003cbr\u003e\u003c\/p\u003e","brand":"Furi Furi","offers":[{"title":"Default Title","offer_id":57263235629382,"sku":"FFFR041001","price":11.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/0182\/8422\/files\/furikake-original-80g-furi-furi-gourmie-goods-1.png?v=1788528320"},{"product_id":"furi-furi-furikake-mit-curry-80g","title":"Furikake with Curry, 80g","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eMild curry spices meet toasted sesame seeds and seaweed from Brittany for a warm, savoury blend with gentle aromatic depth. Made in France from 100% natural ingredients, Curry Furikake seasoning by Furi Furi adds flavour to rice, vegetables, eggs, noodles and everyday snacks while helping reduce the need for added salt.\u003cbr\u003e\u003c\/p\u003e","brand":"Furi Furi","offers":[{"title":"Default Title","offer_id":57322501570886,"sku":"FFFR041005","price":11.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/0182\/8422\/files\/furikake-mit-curry-80g-furi-furi-gourmie-goods-1.png?v=1789030015"},{"product_id":"furi-furi-furikake-mit-ingwer-80g","title":"Furikake with Ginger, 80g","description":"\u003cp class=\"p1\"\u003eGinger brings a naturally peppery warmth to toasted sesame seeds and seaweed from Brittany, creating a savoury blend with lively aromatic depth. Made in France from 100% natural ingredients, Ginger Furikake seasoning by Furi Furi adds a vibrant finish to rice, vegetables, noodles, fish and everyday snacks.\u003c\/p\u003e","brand":"Furi Furi","offers":[{"title":"Default Title","offer_id":57322904944966,"sku":"FFFR041004","price":11.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/0182\/8422\/files\/furikake-mit-ingwer-80g-furi-furi-gourmie-goods-1.png?v=1789032192"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/0182\/8422\/collections\/furi-furi-gourmie-goods-1.png?v=1789051804","url":"https:\/\/gourmiegoods.com\/en\/collections\/furi-furi.oembed","provider":"Gourmie Goods","version":"1.0","type":"link"}